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a progressive professional and consumer haircare brand.

Sulphate & Paraben Free | Vegan| Cruelty Free | Gluten Free

Founder Francesco Ruggeriono is a salon owner who became disillusioned with what was on offer. The haircare world creates products that mislead us and someone needs to do something about it. Poor ingredients that seem to make hair feel good by coating it with synthetics but then not actually performing and doing what they promise. ANTI makes a statement in our stand for honesty and quality not just in beauty but in the world. ANTI products will make your hair feel like hair again and be shinier and healthier than ever before. Your hair will thank you for them!”

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About the Brand - Anti Collective

Home About the Brand - Anti Collective

What We're Loving

EVERYTHING SHAMPOO

$44.95

It’s Everything for Everyone – an addictively fragrant cleanser packed with natural oils for the ultimate luxury feel, moisture and protection. A daily reparative shampoo for all hair types, including chemically treated hair. Sulfate-free with a power packed array of plant based ingredients, Everything Shampoo gently cleanses, protects color, helps improve scalp health and strengthens the hair to reduce breakage and environmental stress. Sulfate-free cleansers gently clean hair without stripping color or overdrying. Naturally conditioning oils infuse hair with moisture, helping to seal the cuticle, reduce frizz and improving smoothness. Reparative plant based proteins and extracts soothe the scalp and strengthen the hair shaft reducing damage caused by salon processes and general styling. Gluten-free. Paraben-free. Sulfate-free. Not tested on animals and a member of the Leaping Bunny Program.

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