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Luxuriously Healthy & Youthful-Looking Hair

Sulphate & Paraben Free | Recycled Plastics | Naturally Derived Ingredients

Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating everyday moments into self-care experiences that transform the hair and delight the senses. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves. Alterna Caviar is an expression of a simple truth: luxury isn’t a matter of what something costs– true luxury is the exceptional experience that something delivers. We’ve crafted every aspect of the Caviar experience to create sensorial rituals that indulge your senses while deeply rejuvenating your hair to reflect your timeless essence. With a wide range of products to address all hair concerns, Caviar offers sophisticated indulgent rituals for hair that is a beautiful expression of you.

SHOP BRAND
CAVIAR Anti-Aging Smoothing Anti-Frizz Shampoo-Shampoo-Luxury Haircare Company
CAVIAR Anti-Aging Smoothing Anti-Frizz Shampoo-Shampoo-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Smoothing Anti-Frizz Shampoo

$49.50
CAVIAR Anti-Aging Smoothing Anti-Frizz Conditioner-Conditioner-Luxury Haircare Company
CAVIAR Anti-Aging Smoothing Anti-Frizz Conditioner-Conditioner-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Smoothing Anti-Frizz Conditioner

$49.50
CAVIAR Anti-Aging Replenishing Moisture Conditioner-Conditioner-Luxury Haircare Company
CAVIAR Anti-Aging Replenishing Moisture Conditioner-Conditioner-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Replenishing Moisture Conditioner

$49.50
CAVIAR Anti-Aging Smoothing Anti-Frizz Dry Oil Mist-Hair Oil-Luxury Haircare Company
CAVIAR Anti-Aging Smoothing Anti-Frizz Dry Oil Mist-Hair Oil-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Smoothing Anti-Frizz Dry Oil Mist

$39.50
CAVIAR Anti-Aging Replenishing Moisture Shampoo-Shampoo-Luxury Haircare Company
CAVIAR Anti-Aging Replenishing Moisture Shampoo-Shampoo-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Replenishing Moisture Shampoo

$49.50
CAVIAR Anti-Aging Replenishing Moisture CC Cream-Hair Cream-Luxury Haircare Company
CAVIAR Anti-Aging Replenishing Moisture CC Cream-Hair Cream-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Replenishing Moisture CC Cream

$49.50
CAVIAR PROFESSIONAL STYLING Rapid Repair Spray-Heat Protection-Luxury Haircare Company
CAVIAR PROFESSIONAL STYLING Rapid Repair Spray-Heat Protection-Luxury Haircare Company

ALTERNA CAVIAR PROFESSIONAL STYLING Rapid Repair Spray

$39.50
ALTERNA CAVIAR Anti-Aging Bond Repair Restructuring Leave-in Treatment Mousse
ALTERNA CAVIAR Anti-Aging Bond Repair Restructuring Leave-in Treatment Mousse

ALTERNA CAVIAR Anti-Aging Bond Repair Restructuring Leave-in Treatment Mousse

$49.50
CAVIAR PROFESSIONAL STYLING Sheer Dry Shampoo-Dry Shampoo-Luxury Haircare Company
CAVIAR PROFESSIONAL STYLING Sheer Dry Shampoo-Dry Shampoo-Luxury Haircare Company

ALTERNA CAVIAR PROFESSIONAL STYLING Sheer Dry Shampoo

$39.50
CAVIAR PROFESSIONAL STYLING Sea Salt Spray-Texturiser-Luxury Haircare Company
CAVIAR PROFESSIONAL STYLING Sea Salt Spray-Texturiser-Luxury Haircare Company

ALTERNA CAVIAR PROFESSIONAL STYLING Sea Salt Spray

$39.50
CAVIAR PROFESSIONAL STYLING Sea Chic Foam-Mousse-Luxury Haircare Company
CAVIAR PROFESSIONAL STYLING Sea Chic Foam-Mousse-Luxury Haircare Company

ALTERNA CAVIAR PROFESSIONAL STYLING Sea Chic Foam

$39.50
CAVIAR PROFESSIONAL STYLING Perfect Texture Spray-Hair Spray-Luxury Haircare Company
CAVIAR PROFESSIONAL STYLING Perfect Texture Spray-Hair Spray-Luxury Haircare Company

ALTERNA CAVIAR PROFESSIONAL STYLING Perfect Texture Spray

$39.50
CAVIAR PROFESSIONAL STYLING Perfect Iron Spray-Heat Protection-Luxury Haircare Company
CAVIAR PROFESSIONAL STYLING Perfect Iron Spray-Heat Protection-Luxury Haircare Company

ALTERNA CAVIAR PROFESSIONAL STYLING Perfect Iron Spray

$39.50
CAVIAR PROFESSIONAL STYLING Luxe Crème Gel-Hair Cream-Luxury Haircare Company
CAVIAR PROFESSIONAL STYLING Luxe Crème Gel-Hair Cream-Luxury Haircare Company

ALTERNA CAVIAR PROFESSIONAL STYLING Luxe Crème Gel

$39.50
CAVIAR PROFESSIONAL STYLING Invisible Roller Spray-Heat Protection-Luxury Haircare Company
CAVIAR PROFESSIONAL STYLING Invisible Roller Spray-Heat Protection-Luxury Haircare Company

ALTERNA CAVIAR PROFESSIONAL STYLING Invisible Roller Spray

$39.50
CAVIAR PROFESSIONAL STYLING Grit Paste-Pomade, Wax & Gel-Luxury Haircare Company
CAVIAR PROFESSIONAL STYLING Grit Paste-Pomade, Wax & Gel-Luxury Haircare Company

ALTERNA CAVIAR PROFESSIONAL STYLING Grit Paste

$39.50
CAVIAR PROFESSIONAL STYLING Concrete Clay-Luxury Haircare Company
CAVIAR PROFESSIONAL STYLING Concrete Clay-Luxury Haircare Company

ALTERNA CAVIAR PROFESSIONAL STYLING Concrete Clay

$39.50
CAVIAR PROFESSIONAL STYLING Working Hair Spray-Hair Spray-Luxury Haircare Company
CAVIAR PROFESSIONAL STYLING Working Hair Spray-Hair Spray-Luxury Haircare Company

ALTERNA CAVIAR PROFESSIONAL STYLING Working Hair Spray

$39.50
CAVIAR PROFESSIONAL STYLING Rapid Blowout Balm-Heat Protection-Luxury Haircare Company
CAVIAR PROFESSIONAL STYLING Rapid Blowout Balm-Heat Protection-Luxury Haircare Company

ALTERNA CAVIAR PROFESSIONAL STYLING Rapid Blowout Balm

$39.50
CAVIAR PROFESSIONAL STYLING High Hold Finishing Spray-Hair Spray-Luxury Haircare Company
CAVIAR PROFESSIONAL STYLING High Hold Finishing Spray-Hair Spray-Luxury Haircare Company

ALTERNA CAVIAR PROFESSIONAL STYLING High Hold Finishing Spray

$39.50
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What We're Loving

CAVIAR Anti-Aging Replenishing Moisture Masque-Hair Masks-Luxury Haircare Company
CAVIAR Anti-Aging Replenishing Moisture Masque-Hair Masks-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Replenishing Moisture Masque

$49.50

An intensive moisturizing treatment that replenishes dry, coarse, and damaged hair.

 

 

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Shop the range

CAVIAR Anti-Aging Smoothing Anti-Frizz Shampoo-Shampoo-Luxury Haircare Company
CAVIAR Anti-Aging Smoothing Anti-Frizz Shampoo-Shampoo-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Smoothing Anti-Frizz Shampoo

$49.50
CAVIAR Anti-Aging Smoothing Anti-Frizz Conditioner-Conditioner-Luxury Haircare Company
CAVIAR Anti-Aging Smoothing Anti-Frizz Conditioner-Conditioner-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Smoothing Anti-Frizz Conditioner

$49.50
CAVIAR Anti-Aging Replenishing Moisture Conditioner-Conditioner-Luxury Haircare Company
CAVIAR Anti-Aging Replenishing Moisture Conditioner-Conditioner-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Replenishing Moisture Conditioner

$49.50
CAVIAR Anti-Aging Smoothing Anti-Frizz Dry Oil Mist-Hair Oil-Luxury Haircare Company
CAVIAR Anti-Aging Smoothing Anti-Frizz Dry Oil Mist-Hair Oil-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Smoothing Anti-Frizz Dry Oil Mist

$39.50

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