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Luxuriously Healthy & Youthful-Looking Hair

Sulphate & Paraben Free | Recycled Plastics | Naturally Derived Ingredients

Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating everyday moments into self-care experiences that transform the hair and delight the senses. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves. Alterna Caviar is an expression of a simple truth: luxury isn’t a matter of what something costs– true luxury is the exceptional experience that something delivers. We’ve crafted every aspect of the Caviar experience to create sensorial rituals that indulge your senses while deeply rejuvenating your hair to reflect your timeless essence. With a wide range of products to address all hair concerns, Caviar offers sophisticated indulgent rituals for hair that is a beautiful expression of you.

SHOP BRAND
CAVIAR Anti-Aging Replenishing Moisture CC Cream-Hair Cream-Luxury Haircare Company
CAVIAR Anti-Aging Replenishing Moisture CC Cream-Hair Cream-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Replenishing Moisture CC Cream

$49.50
CAVIAR Anti-Aging Replenishing Moisture Conditioner-Conditioner-Luxury Haircare Company
CAVIAR Anti-Aging Replenishing Moisture Conditioner-Conditioner-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Replenishing Moisture Conditioner

$49.50
CAVIAR Anti-Aging Smoothing Anti-Frizz Conditioner-Conditioner-Luxury Haircare Company
CAVIAR Anti-Aging Smoothing Anti-Frizz Conditioner-Conditioner-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Smoothing Anti-Frizz Conditioner

$49.50
CAVIAR Anti-Aging Replenishing Moisture Shampoo-Shampoo-Luxury Haircare Company
CAVIAR Anti-Aging Replenishing Moisture Shampoo-Shampoo-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Replenishing Moisture Shampoo

$49.50
CAVIAR Anti-Aging Smoothing Anti-Frizz Shampoo-Shampoo-Luxury Haircare Company
CAVIAR Anti-Aging Smoothing Anti-Frizz Shampoo-Shampoo-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Smoothing Anti-Frizz Shampoo

$49.50
CAVIAR PROFESSIONAL STYLING Concrete Clay-Luxury Haircare Company
CAVIAR PROFESSIONAL STYLING Concrete Clay-Luxury Haircare Company

ALTERNA CAVIAR PROFESSIONAL STYLING Concrete Clay

$39.50
CAVIAR Anti-Aging Multiplying Volume Shampoo-Shampoo-Luxury Haircare Company
CAVIAR Anti-Aging Multiplying Volume Shampoo-Shampoo-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Multiplying Volume Shampoo

$39.50
CAVIAR Anti-Aging Infinite Color Hold Shampoo-Shampoo-Luxury Haircare Company
CAVIAR Anti-Aging Infinite Color Hold Shampoo-Shampoo-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Infinite Color Hold Shampoo

$49.50
CAVIAR Anti-Aging Smoothing Anti-Frizz Nourishing Oil-Hair Oil-Luxury Haircare Company
CAVIAR Anti-Aging Smoothing Anti-Frizz Nourishing Oil-Hair Oil-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Smoothing Anti-Frizz Nourishing Oil

$49.50
CAVIAR Anti-Aging Smoothing Anti-Frizz Dry Oil Mist-Hair Oil-Luxury Haircare Company
CAVIAR Anti-Aging Smoothing Anti-Frizz Dry Oil Mist-Hair Oil-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Smoothing Anti-Frizz Dry Oil Mist

$39.50
CAVIAR Anti-Aging Replenishing Moisture Leave-in Smoothing Gelee-Leave-In Conditioner-Luxury Haircare Company
CAVIAR Anti-Aging Replenishing Moisture Leave-in Smoothing Gelee-Leave-In Conditioner-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Replenishing Moisture Leave-in Smoothing Gelee

$39.50
CAVIAR PROFESSIONAL STYLING High Hold Finishing Spray-Hair Spray-Luxury Haircare Company
CAVIAR PROFESSIONAL STYLING High Hold Finishing Spray-Hair Spray-Luxury Haircare Company

ALTERNA CAVIAR PROFESSIONAL STYLING High Hold Finishing Spray

$39.50
CAVIAR Anti-Aging Smoothing Anti-Frizz Blowout Butter-Hair Cream-Luxury Haircare Company
CAVIAR Anti-Aging Smoothing Anti-Frizz Blowout Butter-Hair Cream-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Smoothing Anti-Frizz Blowout Butter

$39.50
ALTERNA CAVIAR Anti-Aging Restructuring Bond Repair Masque
ALTERNA CAVIAR Anti-Aging Restructuring Bond Repair Masque
ALTERNA CAVIAR Anti-Aging Restructuring Bond Repair Masque
ALTERNA CAVIAR Anti-Aging Restructuring Bond Repair Masque
ALTERNA CAVIAR Anti-Aging Restructuring Bond Repair Masque

ALTERNA CAVIAR Anti-Aging Restructuring Bond Repair Masque

$66.00
CAVIAR Anti-Aging Restructuring Bond Repair Leave-in Protein Cream-Leave-In Conditioner-Luxury Haircare Company
CAVIAR Anti-Aging Restructuring Bond Repair Leave-in Protein Cream-Leave-In Conditioner-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Restructuring Bond Repair Leave-in Protein Cream

$49.50
CAVIAR Anti-Aging Restructuring Bond Repair 3-in-1 Sealing Serum-Hair Serum-Luxury Haircare Company
CAVIAR Anti-Aging Restructuring Bond Repair 3-in-1 Sealing Serum-Hair Serum-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Restructuring Bond Repair 3-in-1 Sealing Serum

$49.50
CAVIAR Anti-Aging Multiplying Volume Styling Mist-Volumiser-Luxury Haircare Company
CAVIAR Anti-Aging Multiplying Volume Styling Mist-Volumiser-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Multiplying Volume Styling Mist

$49.50
CAVIAR Anti-Aging Infinite Color Hold Conditioner-Conditioner-Luxury Haircare Company
CAVIAR Anti-Aging Infinite Color Hold Conditioner-Conditioner-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Infinite Color Hold Conditioner

$49.50
CAVIAR Anti-Aging Clinical Densifying Shampoo-Shampoo-Luxury Haircare Company
CAVIAR Anti-Aging Clinical Densifying Shampoo-Shampoo-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Clinical Densifying Shampoo

$49.50
CAVIAR PROFESSIONAL STYLING Rapid Repair Spray-Heat Protection-Luxury Haircare Company
CAVIAR PROFESSIONAL STYLING Rapid Repair Spray-Heat Protection-Luxury Haircare Company

ALTERNA CAVIAR PROFESSIONAL STYLING Rapid Repair Spray

$39.50
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What We're Loving

CAVIAR Anti-Aging Replenishing Moisture Masque-Hair Masks-Luxury Haircare Company
CAVIAR Anti-Aging Replenishing Moisture Masque-Hair Masks-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Replenishing Moisture Masque

$49.50

An intensive moisturizing treatment that replenishes dry, coarse, and damaged hair.

 

 

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Shop the range

CAVIAR Anti-Aging Replenishing Moisture CC Cream-Hair Cream-Luxury Haircare Company
CAVIAR Anti-Aging Replenishing Moisture CC Cream-Hair Cream-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Replenishing Moisture CC Cream

$49.50
CAVIAR Anti-Aging Replenishing Moisture Conditioner-Conditioner-Luxury Haircare Company
CAVIAR Anti-Aging Replenishing Moisture Conditioner-Conditioner-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Replenishing Moisture Conditioner

$49.50
CAVIAR Anti-Aging Smoothing Anti-Frizz Conditioner-Conditioner-Luxury Haircare Company
CAVIAR Anti-Aging Smoothing Anti-Frizz Conditioner-Conditioner-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Smoothing Anti-Frizz Conditioner

$49.50
CAVIAR Anti-Aging Replenishing Moisture Shampoo-Shampoo-Luxury Haircare Company
CAVIAR Anti-Aging Replenishing Moisture Shampoo-Shampoo-Luxury Haircare Company

ALTERNA CAVIAR Anti-Aging Replenishing Moisture Shampoo

$49.50

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