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Privacy Policy

Privacy Policy

Privacy Policy

Effective Date: This Privacy Policy is effective and was last updated on June 21,2021.

Luxury Haircare, Inc. (“Luxury Haircare”, “we” or “us”), the operator of this website, developer and operator of this application, is committed to preserving the privacy of those who visit the site (the “Site”) and who download and use one of our Birchbox mobile applications (the “App”). This Privacy Policy applies to information collected on the Site, in the App, in email, text and other electronic communications between you and Luxury Haircare. This is made a part of and incorporated into the Terms and Conditions for the Site and the App.

Please read this Privacy Policy carefully to understand our policies and how, when, and why we gather information about our customers and what we do with it.


How Do We Collect And Use Your Personal Information

We collect and receive the following information and data in a variety of ways. We use your information we collect for purposes described in this Privacy Policy or otherwise disclosed to you prior collection. As used in this Privacy Policy, “personal information” is information that identifies, relates to, describes, references, or is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“Personal Information”).

We collect your information to provide an efficient, enhanced, and personalized shopping experience. We use your Personal Information to support and enhance your use of the Site and App, and their features, including without limitation: fulfilling your order, providing customer service, tracking email invitations you send, and otherwise supporting your use of the Site and the App.
Information obtained in connection with the Site and the App, may be intermingled with and used by us in conjunction with information obtained through sources other than the Site and the App, including both offline and online sources.

When You Subscribe, Visit or Sign Up to Luxury Haircare

If you subscribe to Luxury Haircare, visit or sign up to Luxury Haircare services, we will ask you for your name, email address, shipping address, telephone number. Telephone numbers and email addresses are used to contact you for transactional or marketing purposes, as described in more detail below. In addition, we may notify you about new services or special promotional programs, or send you offers or other information.

When subscribing to Luxury Haircare, you will also complete a beauty quiz that asks for beauty profile information like your skin tone and type, date of birth, eye color, hair color and type, your level of beauty knowledge, your beauty style, your ethnicity or demographic information, and products that you might like ("Beauty Profile"). If You subscribe to Luxury Haircare, you will also complete a grooming quiz that asks for grooming information like your skin tone and type, hair color and type, your level of grooming knowledge, tools you use when you shave and products that you might like (“Grooming Profile”). We use the Beauty Profile and Grooming Profile information to give you a more enjoyable convenient shopping experience and to help us identify and provide information, products or services that may be of interest to you. We will also use the Beauty Profile or Grooming Profile information to send you alerts about Birchbox products, services, partnerships, and other beauty news that might interest you and match your Beauty or Grooming Profile.

When You Place an Order on The Site

In order to make a purchase or subscribe to a Luxury Haircare Subscription, you must create an account and provide your name, shipping address, billing address, and credit card information. We use this information to process and fulfill your order and to notify you of your order status. All archived credit card information is maintained by a third party in a secure and safe environment.

We are also collecting the information related to what you’ve bought (“Purchase History”) and what you’ve stored in your cart for another time (“Saved Items”). We use your Purchase History in order to provide you customer service, support and handle returns. We may also use your Saved Items information to send additional “Nudges” to remind you to purchase the items or to find out what you, and other customers like and improve your overall experience. We may also track your past purchases to provide you with a personalised profile of your shopping history.

When You Share Information about Your Family & Friends

If you elect to use our referral service for informing a friend about our Site and the App we ask you for the friend's name and email address. Luxury Haircare will automatically send the friend an initial email inviting them to visit or transact with the Site. Luxury Haircare may also send additional emails reminding your friend that you referred them. Additionally, you may send additional "Nudges" to your friend to remind them to sign up. Luxury Haircare stores this information for the sole purpose of sending these referral emails and tracking the success of our referral program. The friend may contact Luxury Haircare at or complete this request form to request the removal of this information from our database and to stop receiving Nudges.

You may also choose to share Personal Information about your Family or Friends for sending a gift such as the person’s name, shipping address or email address. Please do not do so without their express permission.

When You Browse our Site our App

When you are visiting our Site or our App, we will automatically receive and store in log files additional information about your phone or laptop and how you use our Site and App. This information includes your IP address, browser type, device type, your operating system, pages viewed, page elements clicked, and duration and frequency of visits. We collect this information to improve our website, give you the best possible shopping experience and gather demographic information about the Site and the App for targeted online marketing purposes. This information also helps us to prevent and detect fraud against You or Luxury Haircare.

When You Participate to Surveys, Competitions, and Promotions

In addition, when you respond to a contest, survey, questionnaire, sweepstakes or other promotional feature, we may ask you for your name, address and email address or other Personal Information.

Use of Tracking Technologies and Opting Out

Luxury Haircare COOKIES
Our Site and the App may pass a "cookie" (a string of information that is sent by a website to be stored on your system's hard drive, and/or temporarily in your computer's memory blocks). The purpose of a cookie is to tell the web server that you have returned to a particular page. The Site and the App may use cookies in online catalogs to keep track of your status and contents of your shopping cart or to retain information gathered in cookies to allow you access to password-protected areas of the Site or the App.

We also work with third party analytics or marketing partner companies that collect information about visitors to our Site and the App and report website trends without directly identifying individual visitors. These services allow us to view a variety of reports about how visitors interact with the Site and the App, so we can improve our Site and the App and understand how people find and navigate it. We may enable third parties to collect usage analytics about our services. These third parties may place their own cookies on your device to collect traffic and activity data in order to deliver us relevant metrics and information. We may share such information about our users with them to help improve our services. The collection of this data by these third parties is subject to the third parties’ own privacy policies. With the exception of the use of such technologies by our service providers or other authorized third parties, we do not permit any other third-party content on sites to include or utilize any cookies, web beacons, local storage, or similar technologies for tracking purposes or to collect your Personal Information.

You may set your browser to decline cookies. If you do so, however, you may not be able to fully experience some interactive features of the Site. If you want to stop or restrict the placement of cookies or flush any cookies that may already be on your computer or device, please refer to and adjust your web browser preferences. Further information on cookies is available at By deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our Website or some of its functionality may be affected. Cookies and similar items are not used by us to automatically retrieve Personal Information that directly identifies you from your device without your knowledge.

In addition to cookies, we implement third party tracking tags and pixels to collect information regarding the interaction with a web page or email. A tracking tag is a snippet of code created by Luxury Haircare or provided by a third party. A tracking pixel is a transparent graphic image (usually 1 pixel x 1 pixel) that is placed on a web page or email and, in combination with a cookie, allows for the collection of information regarding the use of the web page or viewing of the email that contains the tracking pixel. We use tracking tags and pixels to know when an advertisement has been clicked on or otherwise interacted with, and use that information to determine which advertisements are more appealing to our users. In some cases, we use third party service providers to help us collect and analyze this information. We may, however, link this automatically collected information to other information we collect about you, including Personal Information that directly identifies you.

As you use the Internet, a trail of electronic information is left at each website you visit. This information, which is sometimes referred to as “clickstream data,” can be collected and stored by a website’s server. Clickstream data can tell us the type of device and browsing software you use and the address of the website from which you linked to the Site and App. We may collect and use clickstream data to determine how much time visitors spend on websites, how visitors navigate throughout websites and how we may tailor our Service to better meet consumer needs. This information will be used to improve our Site and App. Any collection or use of clickstream data will not intentionally contain any Personal Information that directly identifies you.

The Site and the App may also use Birchbox or third party cookies to provide you with relevant online display advertising tailored to your interests. Note that the online advertising industry also provides a service through which you may opt-out of receiving targeted ads from certain data partners and other advertising partners that participate in self-regulatory programs. You can opt-out of targeted advertising from certain providers at Please note that by opting out, you will continue to see generic advertising that is not tailored to your specific interests and activities. To be clear, cookie-based opt-outs must be performed on each device and browser that you wish to have opted-out. For example, if you have opted out on your laptop browser, that opt-out will not be effective on your mobile device. You can also generally opt-out of receiving personalized ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) on the NAI website.

Some internet browsers have incorporated “Do Not Track” setting. When you choose to turn on such setting in your browser, it will send a special signal to website you visit indicating that you do not wish to be tracked. There is not yet a common understanding of how to interpret such signals, so our Site is not currently designed to respond to such signals.

How Do We Share Your Information

We will not share or disclose your information to anyone except as described in this Privacy Policy.


Certain trusted third parties may be permitted to access your information in connection with their performance of services to maintain and operate the Site and the App and provide our services to you. For example, we may use third parties to host the Site; operate various features available on the Site and the App; send emails; analyse data; provide search results and links and assist in fulfilling your orders.


We use information that does not identify any individual, device or household (“Aggregate Information”) for the purposes of internal business research, sales and business development and reporting back to our brand partners. We may share Aggregate Information about our visitor and user base with third parties such as our brand partners or advertising partners. Aggregate Information may include the number of daily visitors to our Site and the number of orders of a specific item. We also may share Beauty Profile or Grooming Profile information with brand partners in an anonymous or aggregate manner. We may collect, use and disclose Aggregate Information or other non-Personal Information for any purpose permitted by law and subject to the section Privacy Act 1988 below.


We may disclose your Personal Information (such as contact information, purchase history, etc.):

● To our subsidiaries and affiliates
● To our service providers who perform services on our behalf based on our instructions. We do not authorise these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. For instance, third parties who make our Site and the App, available, enhance its functionality, assist with the processing of your purchases, or provide associated services or who deal with you in delivering content, samples, products, gifts and prizes, have access to this information. We require them to agree that they are covered by this Privacy Policy.
● To third-party advertising partners and its service providers in order to deliver to you banner advertisements and other advertising tailored to your interests when you visit certain websites. To learn more about the use of this information or to make choices about receiving personalised advertising provided by third parties, please visit the Network Advertising Initiative at
● To other parties with your consent. For instance, if you submit your email address to be added to a mailing list or Sweepstakes or other promotion, we will use the email address for the sole purpose of sending you announcements, special offers from Birchbox and its promotional partners along with Site and the App updates.
● Birchbox reserves the right to and may disclose Personal Information about you in response to (a) requests from local, state or federal law enforcement officials; (b) any judicial, administrative or similar proceeding or order, such as subpoena; (c) if required by law; or (d) to investigate suspected fraud, harassment, physical threats, or other violations of any law, rule or regulation, the Site or the App, rules or policies, or the rights of third parties or to investigate any suspected conduct which we deem improper.
● We also reserve the right to transfer your Personal Information and other information as an asset in connection with a proposed or actual merger or sale (including any transfers made as part of an insolvency or bankruptcy proceeding) involving all or part of our business or as part of a corporate reorganisation, stock sale or other change in control. In such a circumstance the Transferee would be bound by the terms of this Privacy Policy.

Personal data obtained through the SMS short code program will not be shared with any third parties for marketing or advertising reasons.

How We Protect Your Information

At Birchbox, we are committed to protecting the information we receive from you. We have put appropriate security measures in place to help protect your Personal Information. In addition, we limit access to your Personal Information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your Personal Information on our instructions, and they are subject to a duty of confidentiality. In addition, the Site and the App encrypt your credit card number and other Personal Information using secure socket layer (SSL) or equivalent technology to provide for the secure transmission of the information from your PC to our servers or third-party payment card processor servers.

We have undertaken commercially reasonable efforts to prevent unauthorised Internet access to visitor data retained in our servers, however, due to the inherent open nature of the Internet, Birchbox cannot ensure or warrant the security of any information you transmit to us or any information provided online, and you do so at your own risk. Users must accept all risks associated with any data transmission, including the risk that their Personal Information may be intercepted in transit.

For How Long Do We Retain Your Information

We will retain your information for as long as your account or inquiry is active or as needed to provide you with the Site and App, and for a reasonable time thereafter in accordance with our standard procedures or as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Even if we delete some or all of your Personal Information, we may continue to retain and use aggregate or anonymous data previously collected and/or anonymise or aggregate your Personal Information. Please note that we will not be liable for disclosures of your data due to errors or unauthorizes acts of third parties.

Accessing and Updating Your Personal Information and Preferences

If you are a registered user, you may access and update your registration information and your preferences to receive email or other communications from us by logging onto the Site or App and visiting your account profile page or by sending an email to

If you are not a registered user, you may also send email to

Each email we send will contain information on how to unsubscribe from our mailing list. You can also unsubscribe by sending an email to .

We will take commercially reasonable steps to implement your opt-out requests promptly, but you may still receive communications from us for up to ten business days as we process your request. While we make efforts to accommodate requests to restrict our use of your information, we reserve the right to delete all or any portion of customer information if we are not able to reasonably accommodate a requested restriction.

Text/SMS Message Consent And Opt-Out

You may be able to sign up to receive and send text messages from Birchbox concerning our products, services, status of your order(s), customer support, tips, and promotions that may be sent using automated dialing systems (“Text Messages”). Message frequency varies per month. Your consent is not required to purchase goods or services. You agree that by providing your mobile phone number, you expressly agree to receive Text Messages from us to mobile phone number you provided.

You may opt out of receiving Text Messages at any time directly on your mobile device by sending a text message with the word “STOP” to You may also choose to not receive Text Messages in opting-out directly in your account on the Site or contacting us directly at and specifying that you wish to opt-out from Text Messages communication.

You understand and agree that depending on the terms of your mobile phone contract, charges may incur for Text Messages. Message and data rates may apply. You should check the applicable rates with your mobile service provider. We do not charge you for sending or receiving Text Messages.

Data collected from you in connection with this Text Messages service may include your mobile phone number, your carrier’s name, the data, time, content of your messages and other information you provide us. We may use this information to contact you and to provide the services you request from us. Personal data obtained through the SMS short code program will not be shared with any third parties for marketing or advertising reasons.

Birchbox is not responsible or liable for undelivered or delayed messages. Carriers are not liable for delayed or undelivered messages.

Enforcement and Dispute Resolution

Birchbox uses a self-assessment approach to assure compliance with this privacy policy and periodically verifies that the policy is accurate, comprehensive for the information intended to be covered, prominently displayed, completely implemented and accessible and in conformity with the generally accepted industry standards (“Principles”). We encourage interested persons to raise any concerns using the contact information provided and we will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of Personal Information in accordance with the Principles.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at

Children's Privacy and Parental Controls

This Site and the App are not intended for persons under the age of 16, and we have no intention of collecting or soliciting Personal Information from persons under the age of 16. If you are not 16 or older, you are not authorised to use the Site or the App. Parents should be aware that there are parental control tools available online that you can use to prevent your children from submitting information online without parental permission or from accessing material that is harmful to minors. If a child under age 16 has provided us with Personal Information, we will use all reasonable efforts to delete such information from our database.

Links To Third Party Sites

Our Site may contain links to other websites, including our affiliated or co-branded websites. Other websites may also reference or link to our Site. These "other" domains (websites) are not controlled by Luxury Haircare. We encourage our users to be aware when they leave our Site to read the privacy policies of each and every website that collects Personal Information. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other websites. Visiting these other websites is at your own risk.

Social Networking Services

The Site and App may integrate with social networking services. You understand that we do not control such services and are not liable for the manner in which they operate. While we may provide you with the ability to use such services in connection with our Site and App, we are doing so merely as an accommodation and, like you, are relying upon those third party services to operate properly and fairly.
You should be aware that Personal Information which you voluntarily include and transmit online in a publicly accessible blog, social network or otherwise online may be viewed and used by others. We are unable to control such uses of your Personal Information, and by using such services you assume the risk that the Personal Information provided by you may be viewed and used by third parties.

Privacy Act 1988

No. 119, 1988

Compilation No. 87

Compilation date:                              17 June 2021

Includes amendments up to:            Act No. 13, 2021

Registered:                                         29 June 2021

This compilation includes commenced amendments made by Act No. 154, 2020. Amendments made by Act No. 13, 2021 have not commenced but are noted in the endnotes.

About this compilation

This compilation

This is a compilation of the Privacy Act 1988 that shows the text of the law as amended and in force on 17 June 2021 (the compilation date).

The notes at the end of this compilation (the endnotes) include information about amending laws and the amendment history of provisions of the compiled law.

Uncommenced amendments

The effect of uncommenced amendments is not shown in the text of the compiled law. Any uncommenced amendments affecting the law are accessible on the Legislation Register ( The details of amendments made up to, but not commenced at, the compilation date are underlined in the endnotes. For more information on any uncommenced amendments, see the series page on the Legislation Register for the compiled law.

Application, saving and transitional provisions for provisions and amendments

If the operation of a provision or amendment of the compiled law is affected by an application, saving or transitional provision that is not included in this compilation, details are included in the endnotes.

Editorial changes

For more information about any editorial changes made in this compilation, see the endnotes.


If the compiled law is modified by another law, the compiled law operates as modified but the modification does not amend the text of the law. Accordingly, this compilation does not show the text of the compiled law as modified. For more information on any modifications, see the series page on the Legislation Register for the compiled law.

Self‑repealing provisions

If a provision of the compiled law has been repealed in accordance with a provision of the law, details are included in the endnotes.

Use of this Site and the App is governed by, and subject to, the legal notices contained in our Terms and Conditions. Your use, or access, of the Site or the App, constitutes your agreement to be bound by these provisions. IF YOU DO NOT AGREE TO THESE TERMS YOU MAY NOT ACCESS OR OTHERWISE USE THE SITE OR THE APP.

Privacy Policy Changes

We reserve the right, at our discretion, to change, modify, add, or remove portions from this policy at any time. If we decide to change our Privacy Policy, we will post the revised Privacy Policy here so that you will always know what information we gather, how we might use that information and whether we may disclose it to anyone. Your continued use of the Site and the App indicates your assent to the Privacy Policy as posted. Please check this page periodically for changes to this Privacy Policy. If we make any changes to this Privacy Policy that we, in our sole discretion, deem material, we will notify you in a manner we deem appropriate. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Site and App and this Privacy Policy to check for any changes.

Full Privacy Act 1988

Contact Us

If you have any questions about the Privacy Policy please contact us at:

Luxury Haircare

Shop 2, 1 MacGregor Street

Wilston QLD 4051


Our Site and App are maintained in the Australia. By using the Site or App, you authorise the export of Personal Information to Australia and its storage and use as specified in this policy.